FortyFi: Agricultural Supply Chain Tokenization
As COO of this EnkiFi subsidiary, I led the operational design and go-to-market strategy for a platform that digitized the cannabis supply chain end-to-end, enabling compliant, cashless transactions in an industry historically locked out of traditional banking.
| Role | Chief Operating Officer, EnkiFi / FortyFi subsidiary |
| Domain | Fintech · Web3 · Cannabis / Regulated Markets |
| Stack | Blockchain (Ethereum/Polygon), USDC stablecoins, QuickBooks API, MPC wallets |
| Status | Subsidiary discontinued (2024); IP retained by EnkiFi |
Executive summary
FortyFi was a subsidiary of EnkiFi built to solve the cannabis industry’s cash-dependency crisis through blockchain tokenization. As COO, I led the operational design and go-to-market strategy for a platform that digitized the entire cannabis supply chain — from seed to sale — enabling compliant, cashless transactions in an industry historically locked out of traditional banking.
The core problem is structural: federal law prohibited most banks from serving cannabis operators, forcing the industry into an all-cash posture that creates safety risks, compliance failures, and operational drag at scale. FortyFi’s answer was to tokenize inventory records and cash deposits as NFTs, then settle transactions in stablecoins — giving operators compliant, auditable financial infrastructure without requiring a traditional bank.
The problem
Cannabis businesses operate in a legal gray zone at the federal level, making most banks unwilling to serve them regardless of state legality. The consequences compound across every layer of operations:
- Safety: 40% of staff resign following theft or violent encounters at cash-handling businesses
- Compliance: Cash-basis accounting creates audit gaps and limits regulatory defensibility
- Operations: Manual reconciliation, inventory tracking, and tax reporting consume disproportionate labor
- Growth: Without banking relationships, operators cannot access credit, insurance, or institutional capital
Even partial legislative remedies like the SAFE Banking Act leave significant gaps. Operators still need auditability, supply chain traceability, and financial systems that meet both banking and controlled-substance regulatory standards simultaneously — a combination no existing product addressed.
Solution architecture
FortyFi leveraged EnkiFi’s Web3 banking infrastructure to build a tokenization platform purpose-built for regulated supply chains. The design prioritized compliance-first architecture without sacrificing usability.
SKR Tokenization. Stock Keeping Records — the canonical tracking document for cannabis inventory — were converted into NFTs representing legal ownership of physical product. Every seed, plant, case, shipment, and dollar received a corresponding digital record on-chain, creating an immutable audit trail from cultivation to consumer.
Cash-to-Stablecoin Settlement. Fiat deposits converted to designated stablecoins automatically, enabling near-instantaneous settlement without the volatility risk of other crypto assets. The fiat on/off ramp integrated directly with the custodial wallet layer, so operators experienced a seamless interface despite the technical complexity underneath.
Multi-Layer Compliance Architecture. The platform was structured around a sequential compliance funnel: producer registration → KYC/AML verification → custodial wallet provisioning → token minting. Smart contracts managed the burn/mint lifecycle, ensuring 1:1 asset backing at all times. This architecture met both banking AML standards and the controlled-substance tracking requirements imposed by state cannabis regulators.
QuickBooks Integration. Financial data synchronized directly with QuickBooks, giving operators compliant accounting records without additional reconciliation work. This was a deliberate product decision — the barrier to adoption had to be near-zero for operators already overwhelmed by manual compliance burdens.
My contributions as COO
Operational design & go-to-market. I defined FortyFi’s product scope, operational model, and market entry strategy — identifying the cannabis vertical as the highest-priority beachhead given its high cash density, acute pain, and receptive operator base, and structuring the subsidiary to move independently of EnkiFi’s broader institutional roadmap.
VC & partnership negotiation. I led capital raise activities and investor negotiations for both EnkiFi and the FortyFi subsidiary, including structuring investment terms and coordinating due diligence. On the commercial side, I negotiated a partnership with a major global payment provider and secured engagement with a $5B cannabis fund operator, validating the platform’s institutional viability.
Compliance framework. I designed the KYC/AML procedures and monitoring systems to meet banking regulatory standards, and developed the audit processes required under controlled-substance regulations. Bridging two compliance regimes that are rarely designed to coexist (federal banking law and state cannabis law) was one of the more complex operational challenges of the project.
Data architecture & risk modeling. I built the data architecture governing information flow from producer upload through NFT minting to stablecoin conversion, and developed the predictive models used for transaction risk assessment and fraud detection. I also designed the analytics dashboards providing real-time inventory tracking and financial reconciliation across the platform.
M&A. As the company explored strategic options, I led early-stage M&A conversations, evaluating acquisition targets and partnership structures that could accelerate market access or extend the platform’s technical capabilities.
Results & impact
| Settlement Speed | Reduced from 7+ days to near-instantaneous via stablecoin conversion |
| Cost Efficiency | Projected $40.6M in operational savings on a $500M managed fund |
| Audit Compliance | Created immutable transaction trails satisfying both banking AML and cannabis regulatory standards |
| Market Validation | Secured partnership with a major global payment provider and a $5B cannabis operator |
| Transaction Volume | $15.5M+ in tokenized transactions tracked through the platform dashboard |
Key learnings
The hardest part of FortyFi wasn’t the technology — EnkiFi’s infrastructure handled the heavy lifting. The hardest part was operating at the intersection of two regulatory regimes that weren’t designed to talk to each other: federal banking law and state cannabis law. Building compliance architecture that satisfied both simultaneously required treating legal constraints as design inputs from day one.
The cannabis beachhead also proved the broader thesis: tokenization’s value in cash-intensive, compliance-heavy industries is real, the pain is acute, and operators will adopt new infrastructure quickly if the resulting compliance burden is lower than what they’re already carrying.
FortyFi’s framework — register, verify, tokenize, settle — is directly portable to other underbanked or over-regulated verticals: real estate, agriculture, government contracting, cross-border trade. The specific market was cannabis. The lesson was about designing for regulatory complexity.